ProtectionNov 28 2024

‘Protection advisers must leverage social media to reach young people’

Justin Harper

Search supported by

‘Protection advisers must leverage social media to reach young people’ — © (Reuters)LifeSearch research found 70 per cent of Gen Z surveyed are now turning to TikTok as their main search engine.

comment-speech

The ways in which people choose brands, make purchasing decisions, form opinions and engage have shifted and continue to do so at a rapid pace.

Unlimited access to our award-winning journalism

Read the full story with a free account

Read without interruption - full access to our reporting on the financial intermediary market
Bank CPD while you read
Share your perspectives
Stay in the know with our daily newsletter
Receive personal recommendations

Already have an account?Sign In

More on Protection

Related Topics

Your profession