Better BusinessJul 12 2024

'Consumer duty being introduced when I was setting up was an advantage'

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'Consumer duty being introduced when I was setting up was an advantage'
Finn Houlihan launched AAF Financial Planning in September 2023. (Carmen Reichman/ FT Adviser)
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When Finn Houlihan was setting up his advice firm, consumer duty regulations were introduced, but rather than being a hindrance, he said it was helpful to know the lay of the land from the start. 

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