Better BusinessJul 25 2024

'It is up to advisers to show young people it is a good profession'

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'It is up to advisers to show young people it is a good profession' — Joe Payne (left) and Tom Wood (right) set up Fortify Wealth in March 2024 (Carmen Reichman/ FT Adviser)

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A gap in the market for firms run by younger advisers inspired ex-Octopus duo Tom Wood and Joe Payne to set up on their own.

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